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Moving Picture Company partners with Movico to digitize, promote and sell archival footage.

Moving Picture Company India, one of the leading TV production houses has partnered with Movico Technologies to digitize, promote and sell archival footage through Movico's new video aggregation website.

Moving Picture’s exclusive and priceless video footage, exceeding 12,000, hours includes travel destinations, exotic locations, major political events, profiles of Bollywood stars, celebrities, music performances and unique stock footage from all over India, Afghanistan and Bhutan.

It also includes fiction programmes and original animation footage. Movico will undertake the digitization, classification and repurposing of footage that will allow Moving Picture Company to easily access the video library for its own production use as well as to make select footage available worldwide for sale, to other content producers.

MPC owns approximately 12,000 hours of video footage that include travel destinations, exotic locations, political events, profiles of Bollywood stars, celebrities, music performances and stock footage from India, Afghanistan and Bhutan.

Movico has undertaken the digitization, classification and repurposing of footage that will allow Moving Picture Company to easily access the video library for its own production use. It will also help the company make select footage, available for worldwide sale, to other content producers.

Over 600+ hours of footage has already been completely digitized, tagged with meta-tags making the library instantly searchable. Movico has installed its video management product, MediaBaron at Moving Picture production facilities and over 300+ hours of footage are live online supported by the database. Producers and editors can search, select and cut the high-resolution video directly into their Adobe Premier and other editorial software stations, saving significant time and costs in handling tapes.

MediaBaron 2.0

Movico has also repurposed the footage for stock video sales. Over 3000 clips ranging from 10-15 sec to 30-45 sec totaling about 10 hours has been created and will soon be launched commercially using Movico’s stock footage website www.movicovideos.com. This will provide Moving Picture a new source of revenue and a means to monetize their archives.

For more details on the case study, please contact sales@movicotech.com

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